Staying Ahead in the Events Managements Arena

By Dean Treuren, Event Management Administrator, Orange County Convention Center And Orange County Convention Center (OCCC)

Dean Treuren, Event Management Administrator, Orange County Convention Center

There has been a vast evolution of technology geared toward the meetings and events industry over the last 10 years. Clients are finding new ways to be more collaborative and innovative when it comes to communicating with industry partners, attendees and event planners. At the Orange County Convention Center (OCCC), we are using various technologies to be more efficient and provide greater flexibility for our clients, as well as to help our Event Managers coordinate successful events.

The OCCC uses the world’s leading event technology platform, Ungerboeck, to manage and organize its events. This event industry software not only helps the OCCC manage service delivery and billing for events, but also offers some specific features that lend to more efficient event execution by the OCCC’s Event Management team. Event Managers use built-in features of the platform to document commitments made to clients, while managing data and deadlines directly related to assigned events. The system also provides the ability to archive event history, which greatly enhances show service delivery in future years.

Moreover, industry veterans can agree that the cumbersome five-inch show specification binders of the past, have slowly been phased out and replaced by e-mails. In some cases, those e-mails either get lost in spam folders or end up being too large for limited e-mail accounts to receive. To ease this process for our clients, the OCCC uses a unique event collaboration tool to help gather critical event information and organize it for future use. The Portal is designed to provide a one-stop-shop for uploading and downloading show files between the clients and Event Managers. The Portal also provides clients with key event-related information and a directory of primary facility contacts specifically assigned to their event.

"We are always tapping into the top convention trade associations for best practices on how to engage our long-time legacy clients and garner new potential business"

Orange County Convention Center (OCCC)

We also use technology resources to contribute to the success of the pre-planning process. When clients ask for sample diagrams of room layouts and setups, clients have the ability to browse through a library of room diagrams and design room diagrams based on a certain set of requirements using OCCC’s Interactive Floorplan program. This platform also provides a wide array of photos, including a virtual tour of the entire OCCC campus. This is a great tool for clients, especially those who do not have the ability to travel to the venue frequently.

The OCCC is recognized as The Center of Hospitality and these tools and digital platforms allow us to provide a high level of customer service that sets us apart from other convention centers. We continually raise the bar on hospitality and customer service and are committed to providing an unparalleled experience for clients, exhibitors, guests and attendees.

Our reputation and versatility in the convention and trade show industry is paramount to successfully hosting clients from various market segments. We are always tapping into the top convention trade associations for best practices on how to engage our long-time legacy clients and garner new potential business. Our Event Management Team is renowned for its ability to facilitate a seamless move-in, convention operation and move-out process; whether it is one or multiple shows taking place simultaneously in our sprawling West Building and North-South Building.

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