Marina Zhekova, Head of the International Business
‘Rubbish in, rubbish out.’—This adage has never been truer for the media industry. The quality of the content is defined by the accuracy of the data from which it is derived. However, in the media landscape today, the truth in the content is often lost due to unreliable data.
So, what defines a remarkable media company? The answer lies in being able to recognise accurate data and craft engaging and original content that resonates with the target audience. And, when it comes to delivering such content, there is one company that stands taller than most others—NetMedia Group, a premier digital publisher of technology news.
“We have the conviction and responsibility to be true and transparent to both our clients and our readers,” says Marina Zhekova, Head of the International Business at NetMedia Group. She believes that the real battle in the media landscape is in data provenance and content quality. Today, almost every digital publishing agency in the market is investing in cutting-edge technology to drive its presence in the market. However, it all comes down to a sound content strategy that can help build consumer perception towards a particular product. And this is what NetMedia Group brings to the table. Marina underscores, “We are known for our robust content strategy, and always will be. We provide real mutual value for our clients and readers. We focus on proof of performance and then we measure outcomes, which provides a steady and reliable boost in ROI.”
As a leading B2B media and communication group bolstered by over 40 years of publishing experience, today, NetMedia has positioned itself as a maven in the advertising service and consulting space. By integrating online and offline media channels, the company is designing and delivering immersive and augmented digital journeys across all touchpoints including website, email, NL, WhatsApp, and other social media platforms. NetMedia provides its clients with the possibility to position their brand as an expert within the B2B field, to engage their targets through high-quality branded content; and conduct multi-channel lead generation. Also, NetMedia ensures that the client data is always protected, be it written content or human interaction, and, therefore, strictly adheres to the data compliance regulations of the GDPR.
The guiding principle of the company is to support businesses through every step of their innovation and digital transformation by giving them multimedia exposure worldwide. “Our media and non-media solutions enable advertisers to communicate, influence, and create links with crucial B2B decision-makers through quality content,” mentions Marina.
Even in the current pandemic-stricken world, NetMedia is continuing to offer unparalleled versatility to its clients and enabling them to remain at the top of their marketing game
The company’s key services include audience profiling, KPI modelling, branding, ABM, insight research, and strategic campaign monitoring. These services allow our clients to have a 360-degree international exposure. Through motion design, podcasts, webinars, display and demand generation campaigns, and webzines, the company provides its clients with an already engaged audience that is dedicated to NetMedia. Augmented by such capabilities, the company stands as one of the leading digital publishers in the world with an illustrious clientele, including IBM, HP, Dell, Intel, and many other big names.
This firm industry foothold is supported by NetMedia’s offices in Paris, London, Munich, Madrid, and São Paulo, combined with a portfolio of over 35 websites in various languages. In fact, it is because of NetMedia’s cross-media and multi-country coverage that their marketing teams are able to localise customer experience for international audiences. “We combine the intimate understanding of European B2B audiences across Europe and beyond, with specialized knowledge of different verticals, including IT, finance, marketing, manufacturing, retail, healthcare, and HR,” affirms Marina. Furthermore, by leveraging its strong partner ecosystem in over 75 countries, NetMedia has the ability to influence well-targeted prospects in any standardised or tailor-made advertising project and deliver valuable insights across Europe and beyond.
To make this possible, NetMedia utilises the latest technologies to accurately determine the topic of interest for a client’s readers. This, in turn, allows the editorial team to create content that can engage with the target audience and future prospects better.
At this point, Marina also highlights that while NetMedia is undoubtedly a key player in the tech publishing industry, it would not have been able to reach its current heights without the foundation of its workforce. According to Marina, it is the flexibility and the can-do attitude exhibited by its passionate and agile workforce that fuels the growth of the company. She says, “NetMedia is a convergence of diversely talented people from different continents, all having a shared vision of the marketing world to create ubiquitous and ambitious content that speaks to people.”
Such robust capabilities help NetMedia to stay at the helm of change, seamlessly adapting the latest trends around data transparency, lead generation, and strategic collaborations. What’s noteworthy, even in the current pandemic-stricken world, NetMedia is continuing to offer unparalleled versatility to its clients and enabling them to remain at the top of their marketing game.