In today’s world, where consumers prefer purchasing everything (from clothes to food) online, digital advertising has started significantly overlapping traditional media. As consumers have adopted digital media and their digital footprint has come to include multiple devices across a range of sites and platforms, marketers have had to face a range of challenges, including targeting, frequency, and attribution, to name a few. This has given rise to marketing technologies that aim to streamline critical elements of online advertising management, thereby making digital marketing efforts more efficient and delivering a solid return of investment (ROI).
With all this in mind, it is clear that online advertising has come a long way, especially in the last few years! By all accounts, the rate of change in this arena is only likely to accelerate as traditional ad formats are supplanted by digital advertising methods powered by AI, VR, AR etc., which are enhancing reach and engagement opportunities.
Particularly, AI is being used to track user interests across digital and social medial platforms and acquire insights, which can be used to create ideal target audience pools to present their ads. Further, the insights are being leveraged by brands to identify the consumers most likely to buy their products, thus trimming down their budget, while enhancing reach and engagement.
At this juncture, there are a wide variety of ad management solution providers entering the industry with a set of advanced and integrated offerings are on the rise. To help firms strengthen their operations capabilities and simultaneously enable growth in the sector, MarTech Outlook has compiled a list of the top ad management solution providers in Europe. The list comprises prominent enterprises in the industry that address challenges in the ad management domain by implementing current trends. Besides, the magazine also includes insights from thought leaders in the sector on the industry trends, best practices, recent innovations, and their advice for aspiring CIOs.
We present to you MarTech Outlook’s, “Top 10 Ad Management Solution Companies in Europe – 2021.”