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Top 5 Ad Management Solution Companies in UK - 2021

A predicament that often haunts brands is choosing the right advertising strategy to showcase their goods to end-consumers. The reason being; the right advertising strategy attracts not only potential buyers but also place their brands in the minds of the targeted audience. In trying to gain an edge and devise a clear plan and execute successful advertisements for their products, these firms are now turning toward emerging technologies like AI, AR and VR.

For instance, AR has emerged as the go to technology for brands seeking to launch their product in a way that catches the attention of a passive consumer. By combining real world elements with virtual content, brands and their advertising partners are creating intriguing and creative presentations, even allowing consumers to interact with the AR projections using their digital devices. It is proving to be a great technique to imprint the brand memory in the consumers’ minds, thus increasing their engagement with the brand.

At this juncture, there are a wide variety of ad management solution providers entering the industry with a set of advanced and integrated offerings. To help brands strengthen their marketing capabilities and simultaneously enable growth in the sector, MarTech Outlook has compiled a list of the top ad management solution providers in UK. The list comprises prominent enterprises in the industry that address challenges in the ad management domain by implementing current trends. Besides, the magazine also includes insights from thought leaders in the sector on the industry trends, best practices, recent innovations, and their advice for aspiring CIOs.

We present to you MarTech Outlook’s, “Top 5 Ad Management Solution Companies in UK – 2021.”

    Top Ad Management Solution Companies in UK

  • TripleLift brings both advertisers and publishers together to simplify complex supply chains while mitigating brand safety and transparency issues. With a direct partnership with over 900 publishers across 1000 websites, TripleLift has cemented its cornerstone as a one-stop-shop for advertisers and publishers to deliver ads that resonate with their audiences. Additionally, TripleLift’s one-to-one contact with top 20 demand-side platforms (DSPs) in the digital advertisement space is enabling us to meet the diverse needs of its clients and their audience expectations. Equally impressive is TripleLift’s robust technology stack. TripleLift’s technology stack can take a core set of assets from a brand (i.e., text body, image, or video) and then find a way to convert them on the fly to fit into the hand-tailored placement at the end of the programmatic auction

    triplelift.com

  • Scoota

    Scoota

    Scoota is a leader in cookie-free automated digital brand-response, across mobile, desktop, CTV, and DOOH. The company provides a single cookie-free programmatic platform that enables advertisers to create, activate, measure and optimise brilliant brand-response campaigns at scale, across desktop, mobile, CTV and DOOH

  • Flashtalking

    Flashtalking

    Flashtalking is a data-driven ad management and analytics technology company, it uses data to personalize advertising in real-time, analyze its effectiveness and enable optimization that drives better engagement and ROI for sophisticated global brands. The company's platform leads the ad management and analytics market by providing advertisers with innovative products, services and support to create, activate and measure data-driven digital advertising across desktop, mobile and connected TV

  • Sovrn

    Sovrn

    Sovrn provides products and services to tens of thousands of online publishers that help them grow, operate their business, understand their readership, and manage consumer data. Sovrn is headquartered in Boulder, Colorado with offices in San Diego, San Francisco, New York, and London. With 10,000 customers deploying one or more products across 30,000 websites, Sovrn reaches 200 million consumers across more than 3.5 billion pageviews every day

  • Taptica

    Taptica

    Taptica is a publicly traded, global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available today. The company's proprietary technology leverages big data, and combined with state-of-the-art machine learning, enables quality media targeting at scale. Taptica creates a single arena in which brands can scale and engage more relevantly with mobile audiences