A predicament that often haunts brands is choosing the right advertising strategy to showcase their goods to end-consumers. The reason being; the right advertising strategy attracts not only potential buyers but also place their brands in the minds of the targeted audience. In trying to gain an edge and devise a clear plan and execute successful advertisements for their products, these firms are now turning toward emerging technologies like AI, AR and VR.
For instance, AR has emerged as the go to technology for brands seeking to launch their product in a way that catches the attention of a passive consumer. By combining real world elements with virtual content, brands and their advertising partners are creating intriguing and creative presentations, even allowing consumers to interact with the AR projections using their digital devices. It is proving to be a great technique to imprint the brand memory in the consumers’ minds, thus increasing their engagement with the brand.
At this juncture, there are a wide variety of ad management solution providers entering the industry with a set of advanced and integrated offerings. To help brands strengthen their marketing capabilities and simultaneously enable growth in the sector, MarTech Outlook has compiled a list of the top ad management solution providers in UK. The list comprises prominent enterprises in the industry that address challenges in the ad management domain by implementing current trends. Besides, the magazine also includes insights from thought leaders in the sector on the industry trends, best practices, recent innovations, and their advice for aspiring CIOs.
We present to you MarTech Outlook’s, “Top 5 Ad Management Solution Companies in UK – 2021.”