Trends like multi-channel advertising, personalized ad targeting, ad optimization for voice search, and shoppable posts on social media platforms are propelling the modern-day advertisement market.
Consequently, the European advertisement industry is leveraging such innovations to expand. In the forecast period of 2016 to 2026, the revenue is projected to reach an astounding 178580 million Euros, estimated at 172600 million Euros in 2021, growing at a compound annual growth rate (CAGR) of 0.5%. The steady growth has attracted several international companies to venture into the European market with significant investments.
This issue of MarTech Outlook features the “Top 10 Ad Management Solutions Providers in Europe - 2022,” which highlights some of the most important advancements in the European marketing technology sector. It includes the “Top 5 Ad Management Solutions Providers in UK - 2022”, further throwing light on the trends in the sector.
The edition also showcases companies such as AdTonos, a digital audio advertising company that uses its ‘YoursTruly’ technology to bridge the gap between digital audio advertising and the customer through voice interactivity. It also showcases InMobi, a firm that empowers advertisers and publishers to grow through high-impact experiences and innovative solutions.
The magazine also includes the insightful viewpoints of David Partain, Senior Vice President and Head of Marketing at Northern Trust, and Tuncay Yavuz, Digital Director, OMD. They discuss how content production plays an important role in communications and how technology has impacted the advertisement and marketing scene.
Write to us about how the advancements in the MarTech sector across Europe have affected the functioning of your organizations!
